Fortune magazine has described PSFK Labs as a "a younger, nimbler, 21st-century re-boot of the McKinseys of the world, offering trend insight and business strategies to top corporations from Apple to Johnson & Johnson."
Using an unique, robust methodology we can describe possible futures and how companies' products fit within them. To support our research, the team leverages PSFK.com's network of tastemakers and global contributors. Our work includes trends research, future scenarios and product concepting, and this thought leadership often provides a brief for creative departments and agencies to respond to.
Our trends research client list includes Apple, American Express, BMW, Intercontinental Hotels, NBC Universal, Pepsi & Target.