Our methodology leverages a bottom-up, data-driven approach to generating assertions about larger ideas, trends and movements.

Trend Research

We collect hard data and facts, listen to expert opinion and then apply pattern analysis and clustering to identify trends relevant to client business objectives/challenges.

Competitive Benchmarking

We review the market against emerging trends to identify opportunities which can enable clients to obtain leadership both in thought and practice.

Trend Tours

PSFK’s Trends Tours are designed to inspire brand teams by fully immersing them in a landscape of cultural innovation.

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We generate innovative and actionable recommendations in relation to products, services and communication.

Strategy Playbooks

We provide go-to market plans with strategies and supporting activations based on robust research

Innovation Workshops

We inspire teams with a mix of content and experts to help them innovate in real-time

Future Scenarios & Product Concepting

We bring to life frameworks on how brands can connect with tomorrow's customers

Creative Crowdsourcing

We activate our network of creative talent to concept new products, services and marketing ideas

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PSFK Labs helps brands engage customers and employees, through thought-leadership.

Branded Content Programs

We integrate brands into stories of creativity and innovation. Content options include written editorial, film, events, social updates and more

Native Advertising

We plan and buy distribution of branded content across a network of influencers across social and new media

Experiential Marketing

Brands task PSFK Labs to activate events and experiences to target and inform key customer segments

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We offer ready-to-go solutions to help companies connect at speed.

PSFK Labs can leverage the influence and reach of to springboard brand messaging.


We access an expansive network of thinkers, makers, and leaders that are at the cutting edge of innovation and change.

Trend Briefing

Our team can present tailored versions of trend briefings to private corporate teams and at public events.


  • piers-fawkes

    Piers Fawkes

    Founder & CEO

    Piers is a recognized thought leader and has run the Labs division of PSFK since 2007. He has personally led innovation projects for Apple, BMW, Coca-Cola, Google, Samsung and Target.

  • scott-lachut

    Scott Lachut

    President of Research & Strategy

    Scott researches possible futures for the world’s leading brands to help them understand how their products and their customers will connect tomorrow. He works today with brands such as American Express, BMW, Intel, NBC Universal, Nike and Ritz Carlton.

  • hedy-parsia

    Hedyeh Parsia

    Partner, Director of Operations & Experience

    Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She also oversees the company’s operations.

Client List

PSFK Client List


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We work with clients across the globe from our
New York City headquarters.

Commercial Inquiries:
+1 646.520.4672

Employment Inquiries:

Editorial Inquiries:

42 Bond Street, 6th Floor
New York, NY 10012