We collect hard data and facts, listen to expert opinion and then apply pattern analysis and clustering to identify trends relevant to client business objectives/challenges.
We review the market against emerging trends to identify opportunities which can enable clients to obtain leadership both in thought and practice.
We provide go-to market plans with strategies and supporting activations based on our research.
We develop content strategies that weave brands into unique stories
We bring to life frameworks on how brands can connect with tomorrow's customers by leveraging PSFK research.
We integrate brands into stories of creativity and innovation. Content options include written editorial, film, events, social updates and more.
We plan and buy distribution across a network of influencers across social and new media.
We activate our network of creative talent to concept new products, services and marketing ideas.
PSFK Labs can leverage the influence and reach of PSFK.com to springboard brand messaging.
We access an expansive network of thinkers, makers, and leaders that are at the cutting edge of innovation and change.
Our team can present tailored versions of trend briefings to private corporate teams and at public events.
Piers is a global thought leader that has guided millions of creative professionals with the ideas shared through the daily news site he founded, PSFK.com. Every day, advertising executives, brand strategists, product designers and culture makers of all stripes use the inspiration found on the pages of PSFK.
Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She oversees the company’s operations and experiential outputs.
Scott helps the world’s leading brands understand the future and how their company and their customers will fit within it. He works today with brands such as American Express, BMW, Intel, NBC Universal and Target
Peter is a creative master who can combine design, technology and experience principles to create compelling visual narrative. He ensures that the form and function of all our work is social and can spread across networks and organizations to have the greatest impact.
We work with clients across the globe from our New York headquarters.
Piers Fawkes, President
42 Bond Street, 6th Floor
New York, NY 10012