We collect hard data and facts, listen to expert opinion and then apply pattern analysis and clustering to identify trends relevant to client business objectives/challenges.
We review the market against emerging trends to identify opportunities which can enable clients to obtain leadership both in thought and practice.
PSFK’s Trends Tours are designed to inspire brand teams by fully immersing them in a landscape of cultural innovation.Request Case Study & Capabilities Pack
We provide go-to market plans with strategies and supporting activations based on robust research
We inspire teams with a mix of content and experts to help them innovate in real-time
We bring to life frameworks on how brands can connect with tomorrow's customers
We activate our network of creative talent to concept new products, services and marketing ideasRequest Case Study & Capabilities Pack
We integrate brands into stories of creativity and innovation. Content options include written editorial, film, events, social updates and more
We plan and buy distribution of branded content across a network of influencers across social and new media
Brands task PSFK Labs to activate events and experiences to target and inform key customer segmentsRequest Case Study & Capabilities Pack
PSFK Labs can leverage the influence and reach of PSFK.com to springboard brand messaging.
We access an expansive network of thinkers, makers, and leaders that are at the cutting edge of innovation and change.
Our team can present tailored versions of trend briefings to private corporate teams and at public events.
Piers is a recognized thought leader and has run the Labs division of PSFK since 2007. He has personally led innovation projects for Apple, BMW, Coca-Cola, Google, Samsung and Target.
Scott researches possible futures for the world’s leading brands to help them understand how their products and their customers will connect tomorrow. He works today with brands such as American Express, BMW, Intel, NBC Universal, Nike and Ritz Carlton.
Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She also oversees the company’s operations.
Request The PSFK Labs Case Study & Capabilities Document