PSFK Lab’s unique approach to trends research serves as the foundation for its other offerings. Our future-looking reports help brands understand what innovation looks like from the perspective of their business and industry, and identify opportunities to act on.
PSFK Labs can engage its creative community and brief them to develop future-forward concepts around a specific set of objectives.
Combining site visits, expert talks and workshop sessions, our Trend Tours allow key stakeholders to actively experience, explore and discuss relevant trends that can help further their business goals.Request Case Study & Capabilities Pack
Our Playbooks provide actionable strategies to brands looking to leverage opportunities in the marketplace to meet the future needs of their industry, business and/or consumers.
PSFK Labs’ User Scenarios offer a forward-looking perspective on emerging trends and their potential impact on the consumer's journey and their wants and needs.
Our workshop and event sessions serve to inspire and inform executives as they look to ideate around future opportunities.Request Case Study & Capabilities Pack
PSFK’s Branded Content Programs position brands as thought leaders around topic areas that are important to their business and help them connect with an influencer audience.
PSFK Labs can help corporations find the right start-ups and service providers to work with - and then can manage the process to deliver working prototypes.Request Case Study & Capabilities Pack
PSFK Labs can leverage the influence and reach of PSFK.com to springboard brand messaging.
We access an expansive network of thinkers, makers, and leaders that are at the cutting edge of innovation and change.
Our team can present tailored versions of trend briefings to private corporate teams and at public events.
Piers is a recognized thought leader and has run the Labs division of PSFK since 2007. He has personally led innovation projects for Apple, BMW, Coca-Cola, Google, Samsung and Target.
Scott researches possible futures for the world’s leading brands to help them understand how their products and their customers will connect tomorrow. He works today with brands such as American Express, BMW, Intel, NBC Universal, Nike and Ritz Carlton.
Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She also oversees the company’s operations.
We work with clients across the globe
from our New York headquarters.
Piers Fawkes, President
42 Bond Street, 6th Floor
New York, NY 10012