Our methodology leverages a bottom-up, data-driven approach to generating assertions about larger ideas, trends and movements.

Trend Research

We collect hard data and facts, listen to expert opinion and then apply pattern analysis and clustering to identify trends relevant to client business objectives/challenges.

Competitive Benchmarking

We review the market against emerging trends to identify opportunities which can enable clients to obtain leadership both in thought and practice.



We generate innovative and actionable recommendations in relation to products, services and communication.

Brand Playbooks

We provide go-to market plans with strategies and supporting activations based on our research.

Story Planning

We develop content strategies that weave brands into unique stories

Future Scenarios

We bring to life frameworks on how brands can connect with tomorrow's customers by leveraging PSFK research.



PSFK Labs helps brands engage customers and employees, through thought-leadership.

Story Weaving

We integrate brands into stories of creativity and innovation. Content options include written editorial, film, events, social updates and more.

Story Telling

We plan and buy distribution across a network of influencers across social and new media.

Creative Crowdsourcing

We activate our network of creative talent to concept new products, services and marketing ideas.



We offer ready-to-go solutions to help companies connect at speed.

PSFK Labs can leverage the influence and reach of to springboard brand messaging.


We access an expansive network of thinkers, makers, and leaders that are at the cutting edge of innovation and change.

Trend Briefing

Our team can present tailored versions of trend briefings to private corporate teams and at public events.


  • piers-fawkes

    Piers Fawkes

    Founder & President

    Piers is a global thought leader that has guided millions of creative professionals with the ideas shared through the daily news site he founded, Every day, advertising executives, brand strategists, product designers and culture makers of all stripes use the inspiration found on the pages of PSFK.

  • hedy-parsia

    Hedyeh Parsia

    Partner, Director of Operations & Experience

    Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She oversees the company’s operations and experiential outputs.

  • scott-lachut

    Scott Lachut

    Director of Research & Strategy

    Scott helps the world’s leading brands understand the future and how their company and their customers will fit within it. He works today with brands such as American Express, BMW, Intel, NBC Universal and Target

Client List

PSFK Client List


We work with clients across the globe from our New York headquarters.

Commercial Inquiries:
Piers Fawkes, President
+1 646.520.4672
42 Bond Street, 6th Floor
New York, NY 10012

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