PSFK Labs

Management

Piers Fawkes

Piers Fawkes

Founder & President

For almost a decade, Piers has steered the content direction of the daily news site PSFK.com so that today it is read by 1.5million creative professionals. In that time, he has driven thought leadership into health, retail, marketing and other key sectors with a series of provocative 'Future Of' reports and the hosting of insightful events where he brings to stage the next generation of change makers. With his team at PSFK Labs, Piers has provided product and marketing strategy advice to the world's leading brands. Piers is often called to give his point of view through leading media publications such as BBC, Bloomberg, New York Times, Wall Street Journal.

piers.fawkes@psfk.com
@piers_fawkes

Scott Lachut

Scott Lachut

Director of Research & Strategy

Scott works with brands such as American Express, Apple, BMW, NBC, Samsung and Target to create visions of where their business is going and then develops strategies to help those companies share those ideas internally and within their markets. Scott also oversees the development of our 'Future Of' reports and is called to speak at events about his expertise in entertainment, retail and technology.

scott.lachut@psfk.com
@scottlachut

Dory Carr-Harris

Dory Carr-Harris

Managing Editor

Dory is the managing editor for PSFK.com and oversees the delivery of quality editorial for branded, custom and PSFK content. She combines her journalist training with her significant experience in creating engaging online news to ensure that content created for clients is as creative as independent editorial, and read and shared as much too.

dory.carr-harris@psfk.com
@dory_carrharris

Peter Surrena

Peter Surrena

Creative Director

Peter oversees the quality of PSFK Labs output. He ensures that the form and function of all our work is social and can spread across networks and organizations to have the greatest impact.

peter.surrena@psfk.com

Hedyeh Parsia

Hedyeh Parsia

Partner, Director of Operations & Experience

Hedyeh is a Partner at PSFK and oversees the company’s operations and experiential outputs. She is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events.

hedyeh.parsia@psfk.com

Content Strategy & Editorial Planning
Custom Publishing & Branded Content
We develop inspiring storylines that set a brand’s content apart.

With over ten years of online publishing experience, we build thought-leading editorial programs that manifest across channels and media. With a unique methodology, PSFK Labs plans inspiring storylines that set brands' content apart.

Our client list includes: Intel, Microsoft, MyIdealCity.com, Philips, UNICEF, United Nations Global Pulse.

Branded Content & Sponsored Editorial
Communication & Media
We integrate brands into stories of creativity and innovation.

By leveraging our publishing expertise at the intersection of creativity and innovation, PSFK Labs produces written editorial, video, events, social updates and other content that engages audiences as native advertising or custom publishing. Our branded content is used for community engagement, influencer targeting, thought leadership and customer acquisition.

Our client list includes: Boehringer Ingelheim, Lincoln, Google, Heineken, Jawbone, Marriott, Perrier.

Native Advertising & Influencer Targeting
Events & Bespoke Experiences
We leverage the influence of PSFK.com to share a brand’s stories.

PSFK Labs can leverage the influence and reach of daily ideas site PSFK.com to springboard brand messaging. We can create media programs that interact with our platform's 1.5 million monthly readers and the hundred of thousands of influential followers on our social channels. Our offering includes sponsored content, event partnerships and traditional advertising packages.

Our client list includes: Bing, Jaguar LandRover, Lexus, Microsoft, Motorola.

Trends Research & Future Scenarios