Since 2004, PSFK has inspired creative professionals with new ideas to build better products, services, communications and experiences. Our PSFK Labs team combines our unique research process with unparalleled access to experts to analyze and identify innovation opportunities for brands, and then develop plans and activate against them.



PSFK Labs uncovers insights that help define the landscape of opportunity.

  • Trends Research
  • |
  • Expert Analysis
  • |
  • Competitive Review


PSFK Labs envisions potential opportunities in the market and needs of the client.

  • Brand Development
  • |
  • Future Journeys
  • |
  • Open Innovation
  • |
  • Concept Visioning


PSFK Labs evaluates potential strengths and weaknesses of concepts and opportunities.

  • Consumer Research
  • |
  • Expert Panels


PSFK Labs leverages a network of partners and producers to bring to life concepts to help test ideas in real-world experiences.

  • Prototyping
  • |
  • Experiential
  • |
  • Partner Selection


PSFK Labs can activate a brand’s vision on their behalf.

  • Thought Leadership
  • |
  • Branded Content
  • |
  • Experiential
  • |
  • Partner Management


  • piers

    Piers Fawkes

    Founder & CEO

  • scott

    Scott Lachut

    President of Research & Strategy

  • hedyeh

    Hedyeh Parsia

    Partner, Director of Operations & Experience

  • nora

    Nora Woloszczuk

    Associate Director of Events and Special Projects

  • andrew

    Andrew Vaterlaus-Staby

    Associate Director of Research & Strategy

Client List

PSFK Client List


We work with clients across the globe
from our New York headquarters.

To request a copy of our capabilities document, complete this form.

Commercial Inquiries:
Piers Fawkes, President
+1 646.520.4672
42 Bond Street, 6th Floor
New York, NY 10012

PSFK labs  PSFK labs  PSFK labs

Please use this form to reach the business development contacts at PSFK Labs. Editorial submissions for should be sent to