PSFK Lab’s unique approach to trends research serves as the foundation for its other offerings. Our future-looking reports help brands understand what innovation looks like from the perspective of their business and industry, and identify opportunities to act on.
PSFK Labs can engage its creative community and ask them to develop future-forward concepts for its clients around a specific set of objectives.
PSFK’s Trends Tours are designed to inspire brand teams by fully immersing them in a landscape of cultural innovation. Combining site visits, expert talks and workshop sessions, these hybrid programs allow key stakeholders to actively experience, explore and discuss relevant trends that can help further their business goals.Request Case Study & Capabilities Pack
Our Playbooks provide actionable strategies to brands looking to leverage opportunities in the marketplace to meet the future needs of their industry, business and/or consumers. Led by trends research and expert perspectives, PSFK offers guidance on go-to-market plans designed to achieve core project objectives.
PSFK Labs’ User Scenarios offer a forward-looking perspective on emerging trends and their potential impacts. Leveraging its trends research, PSFK combines multiple ideas together to paint a picture of possible futures - from product concepts to user journeys.
Our workshop and event sessions serve to inspire and inform executives as they look to ideate around future opportunities. Typically, the PSFK Labs team present findings from original research and invite experts to bring to life larger ideas.Request Case Study & Capabilities Pack
PSFK’s Branded Content Programs position brands as thought leaders around topic areas that are important to their business and help them connect with an influencer audience.
PSFK Labs monitors innovative service providers - both large and boutique - and provides recommendations to major brands about potential vendors.Request Case Study & Capabilities Pack
PSFK Labs can leverage the influence and reach of PSFK.com to springboard brand messaging.
We access an expansive network of thinkers, makers, and leaders that are at the cutting edge of innovation and change.
Our team can present tailored versions of trend briefings to private corporate teams and at public events.
Piers is a recognized thought leader and has run the Labs division of PSFK since 2007. He has personally led innovation projects for Apple, BMW, Coca-Cola, Google, Samsung and Target.
Scott researches possible futures for the world’s leading brands to help them understand how their products and their customers will connect tomorrow. He works today with brands such as American Express, BMW, Intel, NBC Universal, Nike and Ritz Carlton.
Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She also oversees the company’s operations.
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