Piers Fawkes

Founder & President

Piers is a global thought leader that has guided millions of creative professionals with the ideas shared through the daily news site he founded, Every day, advertising executives, brand strategists, product designers and culture makers of all stripes use the inspiration found on the pages of the site, newsletters and social channels in their work. With a series of radical 'Future of' reports, Piers has led companies to innovate across sectors including design, health, retail, wearable tech and on key subjects such as gaming and work. Through the PSFK Labs division, he also provides strategy and innovation advice to world-leading companies including Apple, BMW, Google, Samsung and Target. He is a much sought after speaker and is often called to give his point of view through leading media publications such as BBC, Bloomberg, New York Times, Wall Street Journal.


Scott Lachut

Director of Research & Strategy

Scott helps the world's leading brands understand the future and how their company and their customers will fit within it. He works today with brands such as American Express, BMW, Intel, NBC Universal and Target. Scott develops the content strategy for our brand partners plus he oversees the development of our 'Future Of' reports. He is often called to speak at events about his expertise in entertainment, retail, health and technology.


Peter Surrena

Creative Director

Peter is a creative master who can combine design, technology and experience principles to create compelling visual narrative. He ensures that the form and function of all our work is social and can spread across networks and organizations to have the greatest impact.


Hedyeh Parsia

Partner, Director of Operations & Experience

Hedyeh is the driving force behind the delivery of PSFK’s world-class experiences, including all client and consumer-facing events. She oversees the company's operations and experiential outputs.

Content Strategy & Editorial Planning
We develop inspiring storylines that set a brand’s content apart.
With over ten years of online publishing experience, we build thought-leading editorial programs that manifest across channels and media. With a unique methodology, PSFK Labs plans inspiring storylines that set brands' content apart. Our client list includes: Intel, Microsoft,, Philips, UNICEF, United Nations Global Pulse.
Branded Content & Sponsored Editorial
We integrate brands into stories of creativity and innovation.
By leveraging our publishing expertise at the intersection of creativity and innovation, PSFK Labs produces written editorial, video, events, social updates and other content that engages audiences as native advertising or custom publishing. Our branded content is used for community engagement, influencer targeting, thought leadership and customer acquisition. Our client list includes: Boehringer Ingelheim, Lincoln, Google, Heineken, Jawbone, Marriott, Perrier.
Native Advertising & Influencer Targeting
We leverage the influence of to share a brand’s stories.
PSFK Labs can leverage the influence and reach of daily ideas site to springboard brand messaging. We can create media programs that interact with our platform's 1.5 million monthly readers and the hundred of thousands of influential followers on our social channels. Our offering includes sponsored content, event partnerships and traditional advertising packages. Our client list includes: Bing, Jaguar LandRover, Lexus, Microsoft, Motorola.
Trends Research & Future Scenarios